“It ain’t about how hard you hit; it’s about how hard you can get hit and keep moving forward.”
These famous words from Rocky Balboa describe the biggest challenge that most Network Marketers have when building their business. You see, they fail to understand that having a prospect say “NO” to your presentation is an essential and unavoidable reality of our profession and that everyone – without exception – who achieves the promise of Network Marketing success has learned to strive for, to welcome and to fearlessly chase the word no.
Every one of us has our personal fears, our doubts, and our limiting beliefs that we bring with us when we decide to join a Network Marketing company. As we learn the skills necessary to build a thriving business, it’s natural to carry those doubts and fears with us. Even though the prospect said yes to the meeting, we doubt that they really wanted to come. Even when we love the product, we fear that our prospect is not even going to like it. Even though we have practiced and listened and prepared, we fear that we are going to do it all wrong when we get the chance to make the presentation.
As I said, it’s natural to bring those doubts and fears with us when we begin, but if you are going to reach the success that you deserve in this profession, you are going to have to learn – and you are going to have to personally own – one very important truth. In order to achieve success in the Network Marketing Profession, it is 100% normal and 1000% necessary to have people say NO when you make a presentation.
It’s All About The Numbers
Let me ask you a question. What would you do if I told you that every single time that three people said NO to you, the next person would say YES and immediately join your team or buy your product? What would you do? You would go out and get three people to say NO as fast as possible, wouldn’t you? Well, that is exactly how fearlessly chasing the word NO works.
You’ve probably heard the saying “It’s a numbers game.” The hard truth is, it is a numbers game and me saying that to you should make you incredibly happy and give you massive confidence. Every single time that someone tells you NO, you get closer to someone telling you YES. It really is that simple. Once you embrace this concept and divorce yourself from the emotion of someone telling you NO, you will present your product or opportunity as fast as you can to find the next YES.
Network Marketing Is A Long-Term Game
I know that it’s common today for everyone to promote quick success with little to no actual work. The simple truth is, Network Marketing doesn’t work that way and once you understand and embrace that truth, you will be on the path to ultimate success. You have plenty of time to go through those NOs, learn the skills that each of those NOs teaches you, and create the business success that you desire. Once you begin to think and understand long-term, someone saying NO to you tomorrow will have no effect on your commitment to your future success. Multi-Millionaire Network Marketing icon Bill Britt said it like this. “There is no secret. I simply showed the plan to 1200 people. 900 said NO, and only 300 signed up. Out of those 300, only 85 did anything at all. Out of those 85, only 35 were serious, and out of those 35, 11 made me a millionaire.”
It’s Not Personal; It’s Just Business
Let’s face it, when someone rejects you, whatever the reason might be, it’s challenging not to take it personally. Understanding that when someone tells you NO it’s not about you, is one of the skills necessary to achieve Network Marketing success. So many different things go into something being “right” for a particular person. Maybe it’s not the right time in their life, but they respected and cared for you enough to hear you out and support you. Could it be that, for the moment, they simply are not willing to invest the time, energy, commitment or money to achieve success? Maybe they are already dedicated to a direction in their life, and they are 100% committed to that path. Whatever the reason the person sais NO to you, you have to have confidence in one thing. It’s not personal; it’s just part of growing a successful Network Marketing business.
Take Time To Celebrate Success
Everyone loves to celebrate. Everyone loves the feeling of achievement and being recognized for achieving success. Achieving success is a habit and the most efficient way to develop that habit is to identify even the smallest progress on the way to your ultimate goal and to celebrate that success. Here is what I mean. Let’s say that your ultimate goal is to recruit 12 people. And let’s imagine that it took five people saying NO in order to recruit your first team member. If you think of all those NOs as a bad thing, then you learn that recruiting someone into your business is a negative experience. However, if you do the opposite and celebrate – I mean really celebrate – that you achieved the success of recruiting one person, then you teach yourself that getting five NOs and one YES is an incredible experience and a great achievement on the way to your ultimate goal. This is how the habits of success are created.
No Is Normal When You’re Not Committed
Ask yourself this question. Why is it so difficult to hear someone tell you NO? Most of our lives, we have been told NO. From the time we were children, our parents tried to protect us from the hot stove and told us NO. As teenagers, we asked for a little extra cash and were often told NO. We’ve all applied for a job at one time or other that we didn’t get. When you really think about it, NO is normal.
But now I want you to think about this. Think about the time that you got the YES. Weren’t you committed to the outcome? Did you stop at the first no or were you persistent until you found a way? Here is a good example. Was there ever a time that you asked Mom and she said NO so then you asked Dad and he said YES? Or maybe you are that Mom or Dad and your children have done that to you. The point is, NO is normal when you aren’t committed to finding a way to get the YES. The YES goes to to the person who doesn’t care about hearing NO, but instead focuses on finding a way – whatever it takes – to get the YES.
He Who Gets The Most Nos Wins
Imagine for a moment that I gave you an award for getting the most NOs on your team. For some of you that might sound odd, so let me explain. I want you to think about the most successful person that you know. Now that you have that person in mind, I want you to think about all the things he or she had to do to achieve that success. Think of every presentation, think of every person they had to talk to and – most importantly – think of all the people that said NO to them on the way to their current achievements. You may not have thought of it this way before, but there is an award for getting the most NOs. That award comes in the form of rank advancement, more team members, more money and all the other things you get when you achieve the success you deserve. The faster you get the NOs, the faster you get the award.
It’s time for you to focus on presenting your product or your opportunity. The response that you receive from the person you are presenting to should be an afterthought. You will stumble, you will fail and people will tell you NO. Along the path you will also learn, you will also succeed, you will also celebrate and people will tell you YES. At the end of the day, your choice to chase the word NO, to embrace the process, and to fail with purpose will craft a course to Network Marketing success.
Many people wrongly believe that NO is the opposite of YES. The truth is that NO is the path to YES. Decide right now to achieve the success and the life that you desire and deserve. Start now to fearlessly chase the word NO.